1. In each of five focus areas (liquidity, profitability, ), provide your view/thoughts for the company's CEO consideration.
2. List, in order of priority (#1 being the highest), the three greatest concerns you have about the historical performance and explain your thoughts.
3. List, in order of priority, the three greatest concerns your group has with the one-year financial forecast (the year 2020 is forecast) provided by the CEO and explain your thoughts.
4. Use your answer in #4 (three greatest concerns about the forecast (the year 2020) to create your own forecast. In Excel, create a new, one-year forecast (balance sheet, income statement, and statement of cash flow) that combines the companys forecast with your responses in #4 to reflect an adjusted forecast that you are more comfortable with.

Profitability	12/31/2018	12/31/2019	12/30/2020
Gross Profit Margin	24.93%	26.97%	33.31%
Operating Profit Margin	6.53%	4.70%	6.03%
Net Profit Margin	33.89%	2.13%	3.81%
Efficiency
A/R DOH	58.15	46.84	45.75
INVEN DOH	178.25	144.33	144.54
A/P DOH	60.03	50.00	59.32
Asset Turnover	1.17	1.45	1.46
Leverage
Debt/Equity	128.92%	171.43%	232.85%
LTD/Total Capital	36.93%	45.63%	53.79%
Debt/Total Capital	128.92%	171.43%	232.85%
Debt/EBITDA	5.92	6.22	5.76
Times Interest Earned	11.98	5.53	8.75
Fixed Charge Coverage	11.98	5.53	8.75
Liquidity
Current Ratio	2.42	2.21	2.07
Quick Ratio	1.03	0.91	0.97
Cash Conversion Cycle	176.37	141.18	130.98
Returns
Return on Equity	90.59%	8.36%	18.59%
Return on Assets	39.57%	3.08%	5.58%
Return on Capital