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In each of the four scenarios, Kelly needs to determine what price to charge if she has: 1. only one gender-neutral version of the product

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In each of the four scenarios, Kelly needs to determine what price to charge if she has: 1. only one gender-neutral version of the product 2. two versions of the product: a male-specific version and a female-specific version Assume that: - Variable Cost=\$0.50 per unit, irrespective of product version. The fixed cost of having a male and female version is about the same as having a gender-neutral version. - The consumer's reservation price for a gender-neutral version of the product is the same as her (his) reservation price for a female (male) version of the product. - If male and female versions of the product are available, the males' buy the male version and the females" buy the female version (and they will not buy the product if the price of the version for their gender is more than their reservation price). What should Kelly do? Exhibit 1 Quantifying when to offer a male and female version versus only a gender-neutral version To be filled in by students

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