In early 2011, the city of Seattle, Washington changed rates for on-street parking. All results here are based on automatic transaction data from parking pay stations obtained before and after that rate change. The parking rate changes were based on performance-based pricing where rates were increased, decreased, or not changed in neighborhoods with occupancy levels higher than, lower than, or within a pre-determined level. This data was used to calculate price elasticity by time of day for on-street parking demand and incorporates neighborhood characteristics to determine how on-street parking demand responds to price changes. The relationship between pricing and parking turnover, the amount of time parked, and total revenue generated for the city will be discussed