In early 2020, Lenovo announced that it would soon release a new product touted as the "world's first foldable PC," its ThinkPad X1 Fold. As a new and untested product, many tech experts were surprised to see that the ThinkPad X1 Fold would be introduced at such a high price of $2,499.00. Despite its high price, the laptop has many features that make it an attractive option for consumers, including its portability and light weight, as well as the ability to utilize a mouse and keyboard with the device. These features seemingly make this a device that has the ease of travel likea tablet, but with the functionality and capabilities of a laptop or desktop. However, as a new piece of tech at an extremely high price, Lenovo's major issue would likely be identifying appropriate market segments for this product.

What would be the first step Lenovo should engage in in the market segmentation process for the ThinkPad X1 Fold?

Group of answer choices

a- identifying groups of people (or organizations) with shared needs and characteristics

b- creating ads that appeal to upper-middle-class businesspeople

c- advertising via commercials to artists and graphic design students