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In establishing brand positioning, what are the elements that should be taken into consideration? From what I have researched online, these are the elements to

In establishing brand positioning, what are the elements that should be taken into consideration?

From what I have researched online, these are the elements to be included in brand positioning.

1. Brand voice

2. Brand identity.

3. Brand promise.

4. Brand values.

5. Brand targeting.

6. Brand positioning.

Are they correct?

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