Question
In evaluating the competition in the current global TV Streaming Services, a two dimensional customer perceptual map. Using Disney Plus and HBO Max as examples
In evaluating the competition in the current global TV Streaming Services, a two dimensional customer perceptual map.
Using Disney Plus and HBO Max as examples explain the four quadrants of the map and where these two brands would be placed and why?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
