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In evaluating the quality of a firm's earnings (i.e. profit), which do you think is most important: Net Profit Margin, Operating Profit Margin, or Gross

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In evaluating the quality of a firm's earnings (i.e. profit), which do you think is most important: Net Profit Margin, Operating Profit Margin, or Gross Profit Margin? There are arguments for each, so pick and take your stand. You'll only be evaluated on your active participation (CQR). I'll chime in after the discussion gets started. We all look forward to hearing from you

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