In expanding into a foreign market, a brand manager maintains all decision making concerning the new territory at its domestic headquarters. Which of Kotler and Keller$$s Ten Commandments of Global Branding has the manager likely broken?

Group of answer choices

Commandment III: Establish a marketing infrastructure.

Commandment II: Avoid shortcuts in brand building.

Commandment VIII: Establish operable guidelines.

Commandment VII: Balance global and local control.