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In expanding to Asia McDonald's favors incorporating more Asian spices and breads in its offerings. Thi is an example of strategy. globalization multi - national
In expanding to Asia McDonald's favors incorporating more Asian spices and breads in its offerings. Thi is an example of strategy.
globalization
multinational
localization
transnational.
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
