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In fall 2011, the euro/dollar exchange rate was 1 = $1.35. By spring 2015, the dollar had strengthened to 1 = $1.10. Assume that a
In fall 2011, the euro/dollar exchange rate was 1 = $1.35. By spring 2015, the dollar had strengthened to 1 = $1.10. Assume that a European luxury goods marketer cut the price of an $8,000 linen suit by 10% when launching its spring 2015 collection. How would revenues have been affected when dollar prices were converted to euros?
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