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In February 2 0 0 6 , BMW was caught manipulating search results for the term 'used car' by redirecting searchers to the regular BMW

In February 2006, BMW was caught manipulating search results for the term 'used car' by redirecting searchers to the regular BMW company page when they clicked through. For this, the site was completely removed from search results for three days. This is an example of black-hat SEO which is any practice that
is no longer used by web developers
is designed to artificially boost rankings
improves search engine rankings
improves search results by not including inbound links from other pages
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