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In February 2020, as fears of a world-wide coronavirus COVID-19 pandemic caused by China spread around the world, global consumers have begun shunning the popular
In February 2020, as fears of a world-wide "coronavirus" COVID-19 pandemic caused by China spread around the world, global consumers have begun shunning the popular Mexican "Corona" beer branddue to their mistaken connection with the disease.
Describe 3 PR tools you would use to tackle this situation. How can Corona use them to derive a successful public relations campaign to deal with this crisis?
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