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Non financial factors can include topics that are environmental, social, ethical, strategic, competitive, or personal preference. On the other hand financial factors can include financial policies, financial positions and capital structure. A hypothetical example from my personal life would be the purchasing of a car. Nonfinancial factors can include if it is eco friendly, if it looks aesthetically pleasing to my eye, if it is the color I prefer. Financial factors of car purchasing can include down payments, dealership fees, taxes & registration fees. It can also include gas mileages and the amount Gas will be when travelling short and long distances. Non Financial factors to me are more personal preferences if anything, whereas financial factors will impact your bank account and credit. Both of these factors are important and should be considered when making any purchases. Both of these factors can also be considered strategies in financial decision making.