In Figure $2-2,$ Box A represents the "why" element of visionary organization. This is referred to as

A

Organizational purpose

Business

B

C

Core values

Mission $($vision$)$

Goals $($objectives$)$

$=$

$-$By level

By product

Corporate

Good

SBU

Service

Long$-$term

Functional

Idea

Figure $2-2$

a$.$ organizational foundation.

b$.$ organizational tactics.

c$.$ organizational mission.

d$.$ organizational direction.

e$.$ organizational strategies.