In five-to-seven pages, you should: -

1.Define what the term, "leadership brand" means to you. We looked at some examples, but start - Detail how you define your leadership brand in your current professional or academic role -

2.Who are you as a leader now? What value do you bring? How are you behaving like a leader? -

3.Then, tell me a story. Provide an example, or a story, of when you demonstrated behavior that aligned with your brand -

4.In defining and then telling your story, outline two-to-three areas of brand strength and weakness -

5.Conclude by outlining where do you want to go as a leader in the future with your brand? What's the next chapter of your leadership story?

6.In defining and telling your story, it will help you understand: -

a.Where you are now as a leader -

b.Where you want to go as a leader -

c.What your behaviors are that support your leadership and brand goals