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In general, what is the decision-making process for consumers who buy organic dog food? What are the potential consumer segments? How should organic dog food

In general, what is the decision-making process for consumers who buy organic dog food?

What are the potential consumer segments?

How should organic dog food products be differentiated and positioned in the market?

The majority of consumers who buy organic dog food are millennials. What positioning strategy and communication strategy should be adopted? Social media?

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