In Guide to Managerial Communication, Mary Munter suggests four questions to help with audience analysis: 1. Who is your audience? 2. What do they know? 3. What do they feel? 4. How can you appeal to them? Answer the questions by indicating: 1. Who is the audience that Cameron Baker or the Executive Team at Blake Sports Apparel and Switch Activewear have to pay attention to? 2. What do they know 3. What are they feeling right now? 4. What can Cameron= use to persuade them? I.e. personal and positional power