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In Harvard Business Case, Pintura Corporation: The Lena Launch Decision, Use BCG portfolio matrix and place Lena and other products within it. Should Lena emphasize

In Harvard Business Case, Pintura Corporation: The Lena Launch Decision,

Use BCG portfolio matrix and place Lena and other products within it.
Should Lena emphasize the Pintura name brand?
Keeping in mind your answers to all the questions above, what is your final recommendation regarding Lena?

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