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In Harvard Business Case, Pintura Corporation: The Lena Launch Decision, Use BCG portfolio matrix and place Lena and other products within it. Should Lena emphasize
In Harvard Business Case, Pintura Corporation: The Lena Launch Decision,
- Use BCG portfolio matrix and place Lena and other products within it.
- Should Lena emphasize the Pintura name brand?
- Keeping in mind your answers to all the questions above, what is your final recommendation regarding Lena?
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