In her guest lecture at NYU Stern, Faaria Kalam (Google) talked about different elements that affect the quality score of an ad on Google Search and thus its position on the search results page. Consider the following search rules page rendered as a result of a query for "women's shoes". Describe the four ads shown in terms of their ad relevance and expected click through rate (CTR). Also, which ad/s do you expected will have the highest ad relevance? Which ad/s do you expected will have the highest CTR?

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