In her Ted talk, Kristi Rogers talks about the future of advertising and why it's crucial for ads to be relevant. She points out that even though we have lots of data and technology for digital ads, many ads are still not very fitting. To fix this, she compares it to the finance sector, which has used numbers and data well and has grown significantly. But in advertising, we haven't focused on these skills as much.

To test the hypothesis that math and data-driven approaches can enhance advertising, Kristi assembled a team of quantitative experts and used advanced technology to run digital campaigns for global advertisers. The results were promising, yielding an average 50% higher return on investment. This approach noticeably improved the delivery of relevant advertisements to consumers. Kristi highlights the potential for enhancing advertising through quantitative skills, despite the challenges and costs involved. These improvements offer substantial benefits to the industry and consumers. Looking forward, advertising may evolve into a more personalized, curated experience, departing from traditional advertising.

Kristi's ideas and findings have important lessons for marketing managers who want to improve their return on investment (ROI). They should consider integrating quantitative experts into their teams to analyze data, optimize campaigns, and make data-driven decisions. In a constantly evolving advertising world, marketing managers should encourage a culture of learning and adaptability within their teams, staying current with industry trends and embracing new technologies to remain relevant and effective. Marketing managers must prioritize creating campaigns that truly connect with their target audience. This means understanding what people want and like, and making ads that are personal and interesting to them. To keep up with the fast-changing pace of digital advertising, marketing managers should invest in advanced advertising technologies and data analytics tools to aid in data analysis, campaign optimization, and audience targeting (Mchunu, 2023).

In the context of the Conscious Capitalism simulation, these ideas can influence decision-making. Companies practicing conscious capitalism can appreciate the value of using data responsibly to enhance the customer experience and, subsequently, achieve better business outcomes. The focus on relevance and personalization aligns with the principles of creating value for all stakeholders, which is a fundamental tenet of conscious capitalism (GCU, 2023). Making data-driven, ethical decisions can contribute to the long-term success and positive impact of businesses on society.

 

Rogers, K. (2014). Where are our digital ads really going? https://www.ted.com/talks/kristi_rogers_where_are_our_digital_ads_really_going

Mchunu, S. (2023). How to Increase Marketing ROI in 7 Steps. https://www.webfx.com/blog/marketing/increase-marketing-roi/

Grand Canyon University. (2023). The Tenets of Conscious Capitalism. https://www.gcu.edu/blog/business-management/tenets-conscious-capitalism

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