Question
In high level , what is the role of motivation on consumption? And how this will help in understand the target market of SoFi Fintech
In high level , what is the role of "motivation" on consumption? And how this will help in understand the target market of SoFi Fintech company ? assume that we are targeting the following segments
(1) student
(2) Low-income employee
(3) High-income employee with strong credit exposure
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
