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In his article Advertising: The Whole or Only Some of the Truth? Tibor Machan claims that the only ethical theory that would require a marketer
In his article "Advertising: The Whole or Only Some of the Truth?" Tibor Machan claims that the only ethical theory that would require a marketer to reveal the complete truth about a product is
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Kantianism
Cultural relativism
Utilitarianism
Natural Law
None of the above
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Strategic management concepts
Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
