Question
In his book, 'The competitive advantage of nations', Porter (1992) explored why some nations tend to produce firms with a sustainable competitive advantage and as
In his book, 'The competitive advantage of nations', Porter (1992) explored why some nations tend to produce firms with a sustainable competitive advantage and as to why some other nations were lagging behind. Using examples describe the components of Porter's diamond of country competitiveness?
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
