Question
In his chapter on marketing, Rhine uses the term positioning statement relative to creating a unique identity. One key element of that is a ______
In his chapter on marketing, Rhine uses the term positioning statement relative to creating a unique identity. One key element of that is a ______ proposition. What is that and what does it do?
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Becoming A Top Manager Tools And Lessons In Transitioning To General Management
Authors: Kevin Kaiser, Michael Pich, I. J. Schecter
1st Edition
1118858573, 978-1118858578
