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In international marketing, the global market research process includes:r Define the problem(s).r Develop a research design.r Determine the information needs.r Collect the data (secondary &
In international marketing, the global market research process includes:r
- Define the problem(s).r
- Develop a research design.r
- Determine the information needs.r
- Collect the data (secondary & primary).r
- All of the above.r
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
