What has been the key to successful local product launches such as Maybellines Wondercurl in Japan?

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What has been the key to successful local product launches such as Maybelline’s Wondercurl in Japan?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:17 AM

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What has been the key to successful local product launches such as Maybellines Wondercurl in Japan?

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LOreal invests money and time in innovating at 14 research cent...View the full answer

Marketing management

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