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In its advertising, Ford Motor Company says Quality is Job One. Ford is indicating that good quality is the most important consideration for its customers.

In its advertising, Ford Motor Company says "Quality is Job One." Ford is indicating that good quality is the most important consideration for its customers. This would include customer satisfaction on delivery dates and specific areas of car performance, including properly closing doors, and defect rates. How can Activity Based Costing help supply this information to Ford's management.

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