In its broadest context, what is the task of problem definition?

Define symptoms of a business problem. Give an example as to how it applies to the banking and education industries.

Nina works in the marketing department of Excelsior College. She has been asked by the management of the College to justify last year's marketing campaign by conducting research that will show that it had a positive outcome on sales. There is an opportunity for Nina to be promoted if her report is well received. What should she do?