In January 2014, World Class Sensor Computing's (WCSC) longtime chief executive officer, Angela Joyner, reflected on the many challenges that lay ahead in the coming years. For a little over a decade, WCSC has been one of the most innovative sensor producers in the country. Over this time, WCSC has grown into a formidable mid-size company with 800 employees and annual sales of roughly $850 million (US). Ninety-eight percent of the sales are from products and approximately two percent are from services. However, competitive pressures are rising, requiring many critical decisions as WCSC moves forward into the future. WCSC has developed many processes, activities, and networks that allow them to be very successful in the current environment. However, with changing trends and purchase behaviors, Joyner is not sure if the price/performance advantage is as clear-cut and obvious as it had been in past years. The market is shifting to less expensive, low power multi-function sensor systems, with redundancy being a key focus. WCSC must successfully navigate this change. Key decisions regarding many activities and operations must be made, as well as what products and/or services should be offered in the future and, perhaps, which should be discontinued. Joyner is tasked