In KWC, consumers' use of mobile devices for online purchases in the last 3 months, can be described as:

Question 1 options:

	The largest group of consumers never use mobile phone/mcommerce for online purchases
	A small group of consumers are most loyal to mobile phone /mcommerce using it 10 + times
	A large group of consumers only use mobile phone/mcommerce occasionally for online purchases - 1-2 times
	All of these

Question 2 (1 point)

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As far as internet usage is concerned, after email sites, the following is the most visited type of site:

Question 2 options:

	Adult entertainment
	Weather
	Maps/map directions
	Food/recipes

Question 3 (1 point)

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The most important influence on brand online purchases is:

Question 3 options:

	Made in Canada
	Price & Promotions/Deals
	Store Loyalty
	Product Quality

Question 4 (1 point)

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Among newspaper readers in KWC, what section of the newspaper has the smallest number of readers?

Question 4 options:

	Automotive
	Puzzles & Games
	Home or Real Estate
	International News

Question 5 (1 point)

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For daily online users, second to email, they are most likely to go online to:

Question 5 options:

	read the news
	play video games
	review a product or service
	download music

Question 6 (1 point)

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The largest number of online purchases from a mobile device are made for which of the following:

Question 6 options:

	Food Home Delivery (e.g. Foodora, Just Eats)
	Event Tickets (Movies, Concerts, Sporting Events)
	Automotive
	Travel

Question 7 (1 point)

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80% of product information searched for using online sources is related to:

Question 7 options:

	Retail locations
	Price
	Product availability
	Consumer reviews and ratings

Question 8 (1 point)

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KWC is significantly overdeveloped versus the Canadian average in population that is :

Question 8 options:

	Over 45 years of age
	Between 35 to 44 years of age
	Under 35 years of age
	Over 75 years of age

Question 9 (1 point)

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In the last 2 months, on a daily basis, consumers in KWC were more likely than the Canadian average to do what online?

Question 9 options:

	Search directories (411, Yellow Pages)
	Research real estate
	Banking/Pay Bills
	All of these

Question 10 (1 point)

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The largest visible minority population in KWC is made up of people who are:

Question 10 options:

	South Asian
	Black
	Arab
	Chinese

Multiple choice mgmt