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In launching the Smart Fortwo car in the United States marketplace, the company took a holistic approach to the marketing mix by _ _ _

In launching the Smart Fortwo car in the United States marketplace, the company took a holistic approach to the marketing mix by __________.
a. Offering three different vehicle models, each with a different price point and a different package of standard equipment and options; conducting a 50 city road tour where the vehicles were displayed and promoted; and using a reservation program to enable customers to move ahead in the sales process as the dealer network was being established.
b. Offering three different vehicle models, each with a different price point and a different package of standard equipment and options; promoted through print ads to make customers aware of the availability of the Smart Fortwo car as the dealer network was being established.
c. Offering only the top-of-the-line Smart car model with the deluxe trim package; conducting a 50 city road tour where the vehicles were displayed and promoted; and using a reservation program to enable customers to move ahead in the sales process as the dealer network was being established.
d. Offering only the Smart car model with the standard trim package, promoted through heavy television advertising to bring customers into its established dealer network.

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