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In launching the Smart Fortwo car in the United States marketplace, the company took a holistic approach to the marketing mix by _ _ _
In launching the Smart Fortwo car in the United States marketplace, the company took a holistic approach to the marketing mix by
a Offering three different vehicle models, each with a different price point and a different package of standard equipment and options; conducting a city road tour where the vehicles were displayed and promoted; and using a reservation program to enable customers to move ahead in the sales process as the dealer network was being established.
b Offering three different vehicle models, each with a different price point and a different package of standard equipment and options; promoted through print ads to make customers aware of the availability of the Smart Fortwo car as the dealer network was being established.
c Offering only the topoftheline Smart car model with the deluxe trim package; conducting a city road tour where the vehicles were displayed and promoted; and using a reservation program to enable customers to move ahead in the sales process as the dealer network was being established.
d Offering only the Smart car model with the standard trim package, promoted through heavy television advertising to bring customers into its established dealer network.
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