In lecture, we compared the Penn State Nittany Lion mascot and the Ohio State Buckeye mascot. The exercise illustrated the following: Because of __________, consumers are likely to interpret information in a way that will support what they already believe (e.g., "Mascots are supposed to be animals, like lions!") and not learn the good points made about a competing brand (e.g., "That Buckeye has a nice big round head and looks like a real mascot!"). Group of answer choices selective attention selective apathy selective distribution selective distortion selective retention