In light of the above mentioned, please explain the international marketing level of involvement, Kellogg's choose and its relationship with the opportunities emerging due to the drop in the United States market.

How should the new formed investment adjust and adapt their international distribution system and how should they choose the best alternative for their planned expansion in the MEA region

CASE STUDY: Please Read Through The Following Case and Answer All Questions. BiscoMisr the household brand of the confectionary market in Egypt was established in 1957, and is a main provider of biscuits, cakes and seasonal Kellogg's products to Egyptian and Global markets. Seasonal products cover the interior spectrum of Kahk, Ghorayeba, Petefour. BiscoMisr has exported its confectionary products to more than 15 African countries bolstered by the Bisco Misr COMESA agreement, and has reached almost all Arab countrie, and is still eyeing further growth During the Feast, BiscoMisr exports its Kahk to North America, Australia and Europe to meet the demands of the Arab communities living abroad, as Kahk is one of the company's best sellers both locally and internationally. BiscoMist products have also found a niche market among European Muslims who prefer to consume Halal products. From Plain Biscuits, to salted biscuits, filled biscuits, wafers, in addition to corn flakes, and mint, tofee, kahk, and ghorayeba. In 2013 Kellogg has secured a gateway to introduce its own brands in the promising MEA region by acquiring a controlling stake in Egyptian biscuit maker BiscoMisr. Kellogg agreed to acquire 59.9% shares in BiscoMisr for $87m after private equity. Food analysts at Euromonitor International, told Confectionery News that the Kellogg's buy tied perfectly with its aims to move into emerging markets and high growth categories to ofset the declining US sales since 2008. Middle East and Africa is one of the fastest growing regions for the global biscuits market and Egypt with its significant population and growing demand for biscuits and confectionery products makes Egypt one of the most attractive countries in the region. Kellogg's The Egyptian biscuit market is among the fastest growing markets globally in the past few years, according to Euromonitor. Filled biscuits, such as wafers, performed particularly strongly, growing at Red Berries a current value CAGR of 27% over the past 5 years, and hence provide the best opportunities for Kellogg. Savory biscuits and crackers are also showing strong growth and should be at the forefront of innovation for Kellogg in the future. Kellogg is planning to use BiscoMisr as a vehicle to introduce its brands in Egypt and potentially to the rest of the MEA region. The 360g BiscoMisr buy gives Kellogg its first real presence in the Egyptian biscuit market. BiscoMisr holds around 7% market share of the\fA case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution or extract a key learning, using the supporting evidence presented in the case. Before you begin writing, follow these guidelines to help you prepare and understand the case better: . Read the case well and take notes, or highlights to relevant facts and try to underline key issues . Define the central issues in the case (Problem Statement) - You may refer here to the respective question it may be of help . Often it makes sense to Organize the problem statement in a hierarchical way: Identify the single most Over-Riding Issues Then spot any additional sub-issues, subsidiary to the main over-riding one - When dealing with them deal with the most important first Identify Possible Root-Causes for the information provided You need to figure out and define the Firm's strategic goals and objectives Now you may be able to identify key external & internal constraints Try to list all Possible Relevant Alternatives that apply within the constraints Select the Best relevant alternative and state why it is the Best Sketch an implementation plan (Action Steps) for this Best Alternative Once you have drafted all necessary information, and requirements a structured report of your analysis should include the following general sections, but these may differ depending on your assignment directions or your specific case study: . Case Debriefing: Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in the case study Evaluate these pieces by discussing what is working and what is not working - State why these parts of the case study are or are not working well. . Problem Statement: Outline the various pieces of the case study that you are focusing on. . Identify Alternatives: Provide specific and realistic solution(s) or changes needed. Explain why this solution was chosen. Support this solution with solid evidence, such as: Key concepts from course (text readings, discussions, lectures) or even outside research Recommend Best Alternative and Justify your recommendation Implementation Recommended Alternative - (How to do it?) Determine and discuss specific strategies for accomplishing the proposed solution. Recommend action steps needed to assure and consider key issues for implementation. What should be done and who should do it