In line with the theme "Improving the Organization's Product or Service Portfolio for Sustained Business Growth," undertake a digital audit based on an evaluation of findings from an audit of the digital macro and micro environments of ABINBEV or Accra Brewery by assessing ABINBEV or Accra Brewery's ability or capability to deal with the impact and influence of opportunities and threats, ABINBEV or Accra Brewery's capacity and readiness to innovate digitally and respond to emerging trends, or otherwise, ABINBEV or Accra Brewery's ability to introduce or build on sustainability in marketing and introduce some changes in its operation, or otherwise, especially in the area of sustainability. Analyze the key findings of the audit based on the evaluation and assessment further to determine the impactful marketing activities and ethical responsibilities that need to be considered in the conversion optimization plan. consider the $4$Ms internal marketing audit which is Men, Money, Machines, Materials and the McKinsey $7$s audit framework which is the Structure, Systems, Strategy, Style, Skills, Staff, Shared values and also considering the micro environmental audit which is the customers, Suppliers, Distributors and competitors. Also considering PESTEL for the Macro environmental audit.