In looking at the location it's a good idea to examine current as well as proposed competition on an area map.Especially your top five possible competitors.

True

False

Assuming your feasibility study deems a project viable, cost of furniture and lighting may not be required in start up costs.

True

False

According to your text looking ahead means that you must consider an analysis of the competition.

True

False

A pyramid diagram would be a good way to illustrate market segmentation or positioning within a market.

True

False

A BCG matrix, a four quandrant portfolio box, can be used to analyze organizations, markets and brand positioning.

True

False

The intelligence tool used to determine how your business is perfoming during all stages of the customer purchase process is called..

CSI analysis

CPA analysis

GAP analysis

SWOT analysis