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In many US cities, sit-down restaurants were caught by surprise and suffered financially when food trucks became popular and started to take business away from
In many US cities, sit-down restaurants were caught by surprise and suffered financially when food trucks became popular and started to take business away from them. Speculate as to why the restaurants were not prepared for this change in their external environment. In your answer refer to all of the following: creative destruction, five forces analysis, bounded rationality, confirmation bias, and escalation of commitment.
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