In March 2012, US-based Starbucks Corporation (Starbucks) was adjudged the most socially engaged company in a study conducted by PhaseOne , an advertising research firm. The study was conducted to find out the factors that drive social media engagement, across different media. The study said that Starbucks' media engagement through its web pages, advertisements, and social network sites, was focused on individual customers and each customer's experience with the brand.

US-based Starbucks Corporation (Starbucks), one of the largest coffee house chains in the world, was in trouble in 2008, when sales started to fall. The founder, Howard Schultz, who had left the company in 2000, returned as its CEO. At that time, along with several other initiatives to turn the company around, Schultz focused on providing the best customer experience. As a part of its effort to remain connected with the customers, Starbucks launched a website, MyStarbucksIdea.com, marking its entry into the social media. Starbucks started using microblogging site Twitter in July 2008 while its Facebook page was created in November 2008. Social media was used to re-launch products, launch new products, increase the understanding of the brand, build social awareness, etc. Customers could submit their ideas about improving products and services at Starbucks, the company considered the ideas and implemented several of those ideas. Starbucks was highly successful in staying connected with its customers through the social media, and by 2010, it had become the first consumer brand to have 10 million fans on Facebook. It was also ranked No-1 in online engagement. Besides, it became the most tweeted about brand. Starbucks also remained engaged with the customers through YouTube and a blog called 'Ideas in Action', where employees talked about the company and about the ideas they received from the customers.

Question: Discuss all the Aspects of Starbucks Brewing Customer Experience through Social Media