In Mark Batey's Human Motivation reading, which of the following claims is not made? Select one: O a. Needs vary on a number of dimensions (for example, Belonging/Assimilation vs Independence/Individuation) O b. Human beings share many characteristics with each other and therefore it is reasonable to assume that needs for our products or services will be fairly uniform across the population O c. Brand benefits should be related to customer need states O d. Values relate to a consumer's goals and may be of an instrumental or terminal nature Check