In marketing everything works together. The various models - BCG, PLC, DOI, IMC, are all used byparticularindividuals within the marketing organization to help explain what is going on with the product and the market, yet they are are connected with each other.

1. Discusseachof these models in terms of what their use is within the marketing function, i.e. the purposeof these models -why and howthese models are used,andwhoin the organization (Executives, Brand Managers, Product Managers, Sales Managers, etc.) might use each model.

2. Discuss howeachof these models are integrated with and/or support the other models in terms of the information they provide the marketing organization?