In marketing research, how do you decide if the research approach is exploratory, descriptive or casual? How does your choice reflect the decision and the problem statement on hand and how it entails the choice and use of particular contact methods and sampling technique. You can give a marketing research example and justify the following:

a. Marketing research and problem statement.

b. Research objectives.

c. Research approach (exploratory, descriptive or casual)

d. Contact methods. Would you use focus groups? Why or why not?

e. Sampling unit, Sampling technique.(justify your answer)