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In marketing, the term positioning is based on what? A company's perception of itself in the market. The perceptions of the consumers. Data gathered by
In marketing, the term positioning is based on what?
A company's perception of itself in the market.
The perceptions of the consumers.
Data gathered by sales people.
The performance of the product in the market.
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Managing Supply Chain and Operations An Integrative Approach
Authors: Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W Webb
1st edition
132832402, 978-0132832403
