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In measuring return on investment ( ROI ) from sport sponsorships, companies have used all of the following methods, except: A . periodic consumer surveys.
In measuring return on investment ROI from sport sponsorships, companies have used all of the following methods, except:
A
periodic consumer surveys.
B
salespromotion bounceback measures.
C
professional research companies such as Sponsorship Research International SRi
D
QScores scale.
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