Question
In Mexico, several organizations have launched social marketing programs with the hope of reducing HIV infections in the country (i.e., Cheng et al., Chapter 4).
In Mexico, several organizations have launched social marketing programs with the hope of reducing HIV infections in the country (i.e., Cheng et al., Chapter 4). These programs had a primary focus on changing ______________, which was a major barrier to change in the past.
a. Perceived severity of HIV
b. The tendency to derogate the source of the campaign
c. Feminization of the topic
d. Gender norms
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
