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In Mexico, Walmart has built stores with wider aisles than in U . S . stores. Walmart made this adjustment because in Mexico families have
In Mexico, Walmart has built stores with wider aisles than in US stores. Walmart made this adjustment because in Mexico families have the habit of shopping together such that one family might bring six people to Walmart to shop. This example shows that
a customer needs are the same worldwide
b Walmart should standardize all stores worldwide
c segmentation identifies the needs of all Wastmart customers
d segmentation helps Walmart decision makers align with local customs
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