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(in millions): Information about our Company's continuing operations by operating segment as of and for the years ended December 31, 2017, 2016, and 2015, is

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(in millions): Information about our Company's continuing operations by operating segment as of and for the years ended December 31, 2017, 2016, and 2015, is as follows Europe, Middle East & Africa Latin America 106 Chapter North America Asia Pacific 2017 Eliminations Consolidated operating revenues $7.332 7.874 3,646 $3,956 4029 2.214 $ $8.651 200 20 44 Non NON 48 na amortization Come posso operations before income le operating assets Catalana UT OU NN 99 NN 111! $ $3,746 Third ban nlersegma berangre nterestin expense Facand amortization ncome (loss from a ONNID M 951 ON $4,788 5.294 4.224 14 Das beloce income taxes yaments and as Capital expenditures 2.024 107 138 2015 We operating perty $4,707 5.252 109 Tall Operating income fosse erest income Deere Foy come farization noe posg from continuing Operations before income taxes operating assets 158 DO TI . Required 1. Calculate the following measures for each of Coca-Cola's operating segments (excluding Bottling Investments and Corporate): Percentage of total net operating revenues, 2016 and 2017 Percentage change in total net operating revenues, 2015 to 2016 and 2016 to 2017 Operating income as a percentage of total net operating revenues (profit margin), 2013 and 2014. 2. Determine whether you believe Coca-Cola should attempt to expand its operations in a particular region of the world to increase net operating revenues and operating income. 3. List any additional information you would like to have to conduct your analysis

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