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In most cases, a company is not simply seeking a sale. Rather, the company wants to engage the customer over the long haul in a
In most cases, a company is not simply seeking a sale. Rather, the company wants to engage the customer over the long haul in a
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Part
A
mutually innovative relationship
B
mutual agreement for product development
C
mutually profitable relationship
D
profitable relationship for the company
E
profitable relationship for the customer
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