In my Assignment , I will develop a plan for a 30-second TV advertisement aimed at selling the client's product in Mondo .

Please see the creative brief about this company : https://drive.google.com/drive/folders/12SUgG6NYXl5uhBHney9k1Xw6Cki591eJ?usp=sharing

WRITTEN COMMUNICATION PLAN

1. Attitude change strategy My attitude change strategy describes what my plan to communicate. In this section, I need to select: ? One or more beliefs (that is, attitudes or consequences) from Assignment 1 hierarchical value map to target in my TV advertisement.

One or more attitude change strategies that i will be applying to this target belief (or beliefs). potential attitude change strategies include: o Reinforcing an existing belief. o Changing the evaluation of an existing belief. o Adding a new belief. As part of this section, I will also need to explain why I selected this combination of belief (or beliefs) and attitude change strategy (or strategies).

- Central route of persuasion (Week 4 class) - Narrative advertising (Week 6 class) - Message endorser (Week 5 class) - Two-sided message (Week 7 class) - Social norms (Week 5 class) - Comparative advertising (Week 7 class) - Fear appeal (Week 6 class) - Positive message framing (Week 7 class) - Humour appeal (Week 6 class) - Anthropomorphism (Week 7 class) - Evaluative conditioning (Week 6 class) IF YOU SELECT A MESSAGE TECHNI UE THAT DOES NOT APPEAR ON THIS LIST CONTENT RELATING TO THAT TECHNIQUE WILL NOT BE MARKED V: Hedonism V: Self-direction V: Universalism V: Security V: Security (action) (nature) (societal) (personal) Int 1 Int 1 Int 2 Int 1 Int 3 Int 2 Int 4 Int 4 Int 3 Int 3 Int 4 Int 1 C: Allow other C: Limit other C: Maintain normal C: Keep community purchases purchases lifestyle safe Int 2 Int 3 Int 4 Int 1 C: Pay off battery Int 1 Int 2 C: Reduce carbon quicker // earn money Int 4 Int 4 emissions Int 2 Int 1 Int 3 Int 3 Int 3 Int 4 A: Trade stored A: Solar panels and A: Reduce household A: Supply 'green' A: Reduce community power to the grid batteries are costly* blackouts* power to the grid blackouts