In my opinion I believe the communicator is most important in achieving persuasion. In persuasion, the communicator considers the audience's needs, in terms of both professional and$/$or human needs, and shows the benefits of the change, process, or idea to the audience. A persuasive communicator is adept at conveying their thoughts. They develop a clear and compelling message by organizing ideas logically$,$ use strong evidence, real$-$life examples, and emotional appeals to reinforce all view points. Effective communication plays a key role in persuading the audience by conveying messages clearly and building trust and understanding. I believe it all starts with the commutator being reliable and effective when getting their point across.