In newspapers, four colour ads can cost than black and white advertising? a) 26% b) 25% c) 45% d) 36% percent more 9% The and quarters are the best seasons for television response? a) 1 and 4 b) 1 and 3 c) 2 and 4 d) 2 and 3 Q Show the SUDtoll-free number or the Web address on the screen for at least seconds? a) 15 b) 10 c)20 d) 25 Q2_4 As few as Wcommercials per week can give you a precise x on how well the commercial is doing? a)2 b) 15 c)5 d)10 9% Test TV commercials in markets for one or two weeks? a)1to3 b)5 c)3 d)2t05