In Oil and Gas, the primary objective is produce enough product to meet market demand while maintaining occupational, process and environmental safety, of course while maintaining profitability. Variables which contribute to the success of the organization are: Fluctuation in demand - driven by pricing and market saturation, as well as increasing global demand for green process Commodity Pricing (value of Oil within the market) - Market value is extremely unpredictable and can cause swings in demand and access to capital to drill Availability of midstream capacity (trucking and pipeline) - impacts the ability to bring product to market, often capacity is higher than availability to move product creating bottlenecks in the supply chain Geopolitical agendas - create a narrative that the industry is bad and prevents investment opportunities from coming to fruition and hurdles in building infrastructure to meet consumer demand